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Featured Articles
- Agent-led growth: How marketers and GTM leaders can start thinking about AI-forward approach to pipeline development
Buyers now send AI agents to do their research. That agent reads your documentation, tests your product, and picks a favorite. It does this before a seller ever answers the phone. This post explains what changes, and gives you a plan for this quarter. - Speed Wins: The GTM Advantage Most CEOs Waste
Second Place Is the First Loser In today’s uncertain macroeconomic climate, too many CEOs are unknowingly crippling their Go-To-Market (GTM) potential. The culprit? A crippling lack of speed. This isn’t about working harder; it’s about a fundamental design flaw –… - How the modern CMO Is reinventing B2B growth strategy in the age of AI
When I was invited to speak at Rutgers University, I wanted to go beyond trends and buzzwords–especially for MBA students trying to grow their careers in this era of rapid change. This presentation: “AI, Attention, and Authority: How the Modern CMO… - Your GTM Looks Jacked. But Can It Pass the 5-Minute Reflex Test for Faster Wins?
When your GTM stack looks like a bodybuilder but moves like a couch potato, you’ve got posture, not performance. Let’s be honest. You’ve splurged on every new GTM widget. When your stack flexes in the mirror but collapses under real… - A CEO’s Guide to the Alignment Illusion: Why Your GTM Breaks Under Pressure
Stop celebrating green dashboards. Fix the system design that leaks revenue. Everything looks perfect until it isn’t. Dashboards glowing green. Teams celebrating. Then … the pipeline quietly leaks under load. That hidden drag you met in Speed Wins shows up… - The CEO’s Blueprint for Smarter, Faster Growth
Own the Buyer Journey, Own the Market Why GTM Modernization is the Top Priority for Growth-Minded CEOs You know that moment when someone asks a simple question that makes you stop and rethink everything? That happened to me recently when… - The hidden costs of building marketing at scale: why startups are rethinking their approach
Marketing technology has done a great job at helping people market poorly, faster. The same could be said about how most startups approach building their marketing organizations. They do it because they think they should, driven more by investor directives… - Content roadmap aligned with 7-11-4 framework
Now that you are familiar with 7-11-4 framework, let us deep dive into how we can implement an example content roadmap. - How to use the 7-11-4 framework to build trust and authority to grow your business
Prospective customers only buy from businesses they trust, which is when they are familiar and authoritative. This framework helps solidify that trust, so you can turn your prospects into buyers. - What Smart CEOs Know: Scaling GTM Can Kill You If You’re Not Ready
Scaling go-to-market (GTM) is like a deadlift: one flaw in your form, and everything collapses. The era of “growth at all costs” is long gone, shattered by a market that now punishes inefficiency with ruthless precision. Today, the edge isn’t… - Generative AI in GTM: From backend optimization to frontline advantage
Generative AI moved AI from backend systems to the GTM frontline. Buyers are spending more, vendors are shipping faster, and most of the economic upside sits squarely in sales, marketing, and customer workflows. The advantage goes to operators who can frame problems and deploy AI effectively, not those who resist it. - Let’s EEAT! How to approach go-to-market
The E-E-A-T GTM framework helps micro-businesses build trust, credibility, and visibility by focusing on experience, expertise, authority, and transparency — no big team or ad budget needed. - Agent-led Growth: What GTM professionals need to know
Think of Agent-Led Growth as a new GTM operating model where autonomous AI agents take on parts of the customer journey traditionally handled by humans.
Frequently asked questions
What is ForwardGTM?
ForwardGTM is an online community for go-to-market (GTM) professionals who use artificial intelligence to build revenue systems. Members exchange playbooks, examine each other’s systems, and test ideas with peers. ForwardGTM treats go-to-market as one connected system, not a set of separate tactics. Pegasus Strategy Co operates the community.
Who is ForwardGTM for?
ForwardGTM is for people who are responsible for growth, revenue, and go-to-market results. This includes GTM strategists, growth leaders, revenue operators, founders, and GTM engineers. The community fits anyone who designs how an organization reaches, converts, and keeps customers in a market full of AI tools.
What do ForwardGTM members get?
ForwardGTM members get access to discussion groups and forums, practical articles written by practitioners, a resource library of documents and videos, courses, community events, and a job board. Members use these to compare approaches and to improve their own go-to-market systems.
How much does ForwardGTM cost?
ForwardGTM membership is free for a limited time. You can register without payment while the free period continues.
How do I join ForwardGTM?
To join ForwardGTM, go to the registration page and create an account. Registration is free for a limited time. If you are not ready to join, you can subscribe to the ForwardGTM newsletter on Substack instead.
What does AI-forward go-to-market mean?
AI-forward go-to-market means you design the revenue system first, then apply artificial intelligence inside it. ForwardGTM uses the term for teams that give humans and AI agents clear roles and guardrails. The goal is better judgment, speed, and precision, not more output.
Who operates ForwardGTM?
Pegasus Strategy Co operates ForwardGTM. Practitioners in the community write the articles on the site.
Can I read ForwardGTM content without joining?
Yes. ForwardGTM publishes articles on go-to-market strategy, agent-led growth, and AI in sales and marketing on its public site. You can also subscribe to the newsletter on Substack. A free account gives you the groups, forums, courses, and events as well.